Short answer
Renewal management plans and advances renewal decisions with clear value evidence, timing, and commercial context. Assess preparation, decision clarity, coordination, and risk handling, not renewal outcome alone when authority and market conditions sit outside the role.
About Renewal management
Maintains a time-bound renewal plan, clarifies the decision process, assembles relevant value and commercial evidence, and coordinates actions and owners through a documented outcome.
Use this competency for
- Roles that own or coordinate the customer renewal process.
- Functions accountable for renewal timing, decision evidence, risks, and internal handoffs.
Do not use this competency for
- Roles that contribute product or support context but do not own any part of the renewal process.
Important distinctions
Value realization
Value realization measures and communicates progress toward agreed outcomes throughout the relationship. Renewal management applies relevant evidence to a specific renewal decision.
Account health assessment
Health assessment maintains a current risk view. Renewal management coordinates a dated commercial decision with defined participants and steps.
Expectations by level
IC1
IC1
Maintains assigned renewal records and actions from an established process, confirms dates and owners, and raises missing decision information.
Observable behaviors
- Keeps renewal dates, contacts, and assigned actions current.
- Collects requested evidence from named internal sources.
- Flags a missing owner or decision step before the planned deadline.
Examples
- Confirms the review date and records who will provide the commercial document.
- Flags that the decision participant has not yet been identified.
IC2
IC2
Owns standard renewals independently by mapping the decision process, sequencing actions, presenting relevant evidence, and documenting risks and outcomes.
Observable behaviors
- Builds a renewal plan backward from the confirmed decision date.
- Connects value evidence to the customer's stated priorities without overstating causality.
- Coordinates internal commercial, product, or leadership input when required.
Examples
- Adjusts the plan when procurement adds a review step and records the new owners.
- Uses agreed outcome evidence in the renewal discussion and names its limitations.
IC3
IC3
Leads complex renewal coordination and improves the renewal approach by defining decision standards, resolving cross-team ambiguity, and reviewing recurring process risks.
Observable behaviors
- Clarifies ownership and sequencing when several teams influence a renewal.
- Defines decision checkpoints for renewals with nonstandard constraints.
- Reviews recurring delays or evidence gaps and changes the shared process.
Examples
- Creates a joint decision map when legal, procurement, and an executive sponsor have separate steps.
- Adds an earlier evidence checkpoint after repeated late requests from internal reviewers.